The SEO Papers
Cutting through SEO myths, one patent at a time.
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Latest Episode
March 10, 2026
How Google Actually Ranks Pages in 2026
We dive deep into Google's latest patent filings to uncover the real ranking factors that matter. Spoiler: it's not what the SEO gurus are telling you.
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Patent Deep Dives
We dig into Google's actual patents and official documentation to find what really drives rankings.
Myth Busters
Common SEO advice that's flat wrong — and the data that proves it.
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