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Google Core Update: What It Is, Rollout Dates and SEO Impact

A Google core update is a broad change to Google's search algorithms and systems, made several times a year, according to Google Search Central. As of November 11, 2026, the November 2026 core update has been rolling out since November 10, 2026, at 10:06 a.m. PST; Google says the rollout may take up to 2 weeks. The box below shows whether a core update is rolling out right now and which Google update was rolling out on the date your traffic moved.

Right now

Is a core update rolling out right now?

YesThe November 2026 core update has been rolling out since November 10, 2026 (day 5).

Google says the rollout may take up to 2 weeks: finished by November 24, 2026 at the latest, per that announcement.

The last 10 core updates took 18 days at the median, which would point to November 28, 2026. Google advises waiting one week after the end before measuring the impact.

Enter the date of the rise or the drop: the tool tells you which Google update was rolling out that day.

Source: Google Search Status Dashboard, ranking history since November 2021, re-read every hour. Days in Pacific Time.

What is a Google core update?

A Google core update is a significant, broad change to Google's search algorithms and systems, released several times a year, that targets no specific site or page, according to Google Search Central. The aim of each core update is to keep presenting helpful and reliable results to searchers, per Google's documentation on core updates. A page that moves down after a core update is not necessarily "bad," Google explains: other pages now rank above it in the top results.

A core update therefore changes how Google ranks pages without a list of targeted sites, since the changes of a core update are broad in nature. Google gives notice of every core update on its list of Google Search ranking updates, the Google Search Status Dashboard, with a start date and an end date. The smaller core updates Google makes continually stay unannounced, because they are not widely noticeable. Searchers name the same event a "Google algorithm update" or a Google "algorithm change."

Google sorts the ranking updates it announces into several types.

What types of ranking updates does Google announce?

The ranking updates Google announces fall into seven types: the Google Search Status Dashboard lists 42 ranking entries since the November 17, 2021 core update, ordered here by number of entries.

  1. Core update: 17 entries, including the November 2026 core update. Each core update makes broad changes to Google's search algorithms and systems.
  2. Spam update: 11 entries, including the December 2022 link spam update. A spam update is a notable improvement to Google's automated spam detection systems, such as SpamBrain; a link spam update deals with link spam specifically.
  3. Reviews update: 7 entries, named "product reviews update" until February 2023. The reviews system behind each reviews update aims to better reward high-quality reviews with insightful analysis and original research, written by experts or enthusiasts.
  4. Helpful content update: 3 entries, in August 2022, December 2022 and September 2023. Announced in 2022, the helpful content system became part of Google's core ranking systems in March 2024, and no helpful content update appears on the dashboard after September 2023.
  5. Ranking incident: 2 entries, in October 2023 and August 2024. A ranking incident marks an ongoing ranking issue on the dashboard, not a planned update.
  6. Discover update: 1 entry, the February 2026 Discover update, specific to the Discover feed.
  7. Page experience update: 1 entry, rolled out for desktop in February 2022. This update concerned page experience, which Google's core ranking systems look to reward.

The most recent core update in this list is the November 2026 core update.

What is the latest Google core update?

The latest Google core update is the November 2026 core update, released on November 10, 2026, at 10:06 a.m. PST (18:06 UTC) and still rolling out as of November 11, 2026, according to Google. The previous one, the May 2026 core update, rolled out from May 21 to June 2, 2026, in 12 days, per the Google Search Status Dashboard. The November rollout is the third Google core update of 2026, after March 27 – April 8 and May 21 – June 2.

Searches for the "latest Google algorithm update" and for "Google algorithm updates 2026" point to this core update, which Google describes as significant, broad changes to its search algorithms and systems, with no algorithm name published. Its rollout is followed in Google's announcement and compared with the length of past core updates.

What do we know about the November 2026 core update?

The November 2026 core update applies globally and to all languages, with a rollout announced at up to 2 weeks, according to Google's announcement on the Google Search Status Dashboard. By that announcement, the rollout is finished by November 24, 2026 at the latest.

Past core updates give an estimate, not a forecast. The median length of the last 10 finished core updates is 17.5 days, by our calculation on the dashboard durations; the box above rounds that median to 18 days. That median puts a likely end around November 28, 2026, and a traffic analysis from the week of December 5, 2026, after the one-week wait Google recommends. Both dates are estimates.

Google published no target for this core update; its effects are read after the rollout ends. The rollout log below quotes each Google post, in Pacific Time.

  1. November 10, 2026, 10:07 a.m. PST: Google released the November 2026 core update. The core update "applies globally and to all languages," and "the rollout may take up to 2 weeks to complete."

Which Google ranking update was rolling out on a given date?

The Google ranking update rolling out on a given date is read from the Google Search Status Dashboard history, which dates every rollout since the November 17, 2021 core update. The "My traffic moved on…" field in the box above does that reading for the date you enter. Five cases follow from the date you enter.

  1. Date inside one rollout: the tool names the update, its type and the rollout day, "day N of M," with the start and end days included. May 25, 2026 falls on day 5 of 13 of the May 2026 core update.
  2. Date inside two or more rollouts: the tool lists every update rolling out, the core update first. March 5, 2024 combines the March 2024 core update and the March 2024 spam update, which started on the same day; August 15, 2024 combines the August 2024 core update and a ranking incident; October 5, 2023 combines the October 2023 core update, a ranking incident and the October 2023 spam update, rolling out since October 4.
  3. Date with no rollout, but an update within 10 days: the tool gives the closest update, before or after the date. On June 30, 2026, the June 2026 spam update had finished 4 days before.
  4. Date with no update within 10 days: the cause of a traffic move lies in a technical, seasonal or competitive change, as on October 25, 2026, 17 days after the end of the September 2026 spam update and 16 days before the November 2026 core update.
  5. Date before November 17, 2021: the dashboard lists no update date before the November 2021 core update, so Google confirms no update for that date.

Days are counted in Pacific Time, the zone in which Google's dashboard shows every time. The dashboard feed stores times in UTC, so a core update released late in the Pacific afternoon already falls on the next day in UTC. An answer of "No" does not mean nothing changed: Google continually updates its search algorithms with smaller, unannounced updates, which change how Google ranks pages without a published date.

The full calendar of core updates gives these dates one by one.

What are the dates of every Google core update since 2021?

The dates of every Google core update since 2021 cover 17 core updates, each dated to the day on the Google Search Status Dashboard, from November 17, 2021 to November 10, 2026. The table below lists the 17 core updates from newest to oldest, with their days in Pacific Time and their rollout length in days.

Core updateStartEndDuration (days)
November 2026 core updateNov 10, 2026Rolling out—
May 2026 core updateMay 21, 2026Jun 2, 202612
March 2026 core updateMar 27, 2026Apr 8, 202612
December 2025 core updateDec 11, 2025Dec 29, 202518
June 2025 core updateJun 30, 2025Jul 16, 202517
March 2025 core updateMar 13, 2025Mar 26, 202514
December 2024 core updateDec 12, 2024Dec 18, 20246
November 2024 core updateNov 11, 2024Dec 4, 202424
August 2024 core updateAug 15, 2024Sep 3, 202419
March 2024 core updateMar 5, 2024Apr 19, 202445
November 2023 core updateNov 2, 2023Nov 27, 202326
October 2023 core updateOct 5, 2023Oct 19, 202314
August 2023 core updateAug 22, 2023Sep 7, 202316
March 2023 core updateMar 15, 2023Mar 28, 202313
September 2022 core updateSep 12, 2022Sep 26, 202214
May 2022 core updateMay 25, 2022Jun 9, 202215
November 2021 core updateNov 17, 2021Nov 30, 202113

The days since the December 2025 core update follow the exact times Google published, converted to Pacific Time; the earlier rows follow the start day listed in the history and the day on which the listed duration ends. The durations are Google's listed rollout lengths, rounded to the nearest day, while the start and end are calendar days, so a few rows span one day less than their duration.

Google core updates from 2021 to 2026 with their rollout days

These dates give three readings: the length of a rollout, the frequency of core updates and the other updates around them.

How long does a core update rollout take?

A core update rollout takes 6 to 45 days, with a median of 17.5 days over the last 10 finished core updates, by our calculation on the Google Search Status Dashboard durations. The shortest is the December 2024 core update, rolled out in 6 days. The longest is the March 2024 core update, rolled out in 45 days: Google described it as more complex than its usual core updates, involving changes to multiple core systems, with a rollout that could take up to a month.

In 2026, the March and May core updates took 12 days each. Across the 16 core updates finished since November 2021, the median drops to 14.5 days. For the November 2026 core update, Google announced up to 2 weeks, or 14 days. These durations are Google's listed rollout lengths, rounded to the day. The length of a rollout reads alongside the gap between two core updates.

How often does Google release core updates?

Google releases core updates several times a year, according to Google Search Central. The dashboard counts 2 in 2022, 4 in 2023, 4 in 2024, 3 in 2025 and 3 in 2026, including the November 2026 core update still rolling out. The history holds 1 core update in 2021, from November 17, its starting point. The median gap between the starts of two consecutive core updates is 109.5 days, about 3.6 months, within a range of 28 to 189 days, by our calculation. The same calendar lists the ranking updates that rolled out outside a core update.

Which other Google ranking updates have rolled out since 2021?

The other Google ranking updates rolled out since 2021 are 25 entries outside a core update, listed in the same Google Search Status Dashboard history. The table below sorts these 25 updates from newest to oldest, with their type, their days in Pacific Time and their duration in days.

UpdateTypeStartEndDuration (days)
September 2026 spam updatespam updateSep 24, 2026Oct 8, 202614
August 2026 spam updatespam updateAug 18, 2026Aug 21, 20263
June 2026 spam updatespam updateJun 24, 2026Jun 26, 20262
March 2026 spam updatespam updateMar 24, 2026Mar 25, 20261
February 2026 Discover updateDiscover updateFeb 5, 2026Feb 27, 202622
August 2025 spam updatespam updateAug 26, 2025Sep 21, 202527
December 2024 spam updatespam updateDec 19, 2024Dec 26, 20247
Ranking is experiencing an ongoing issue (August 2024)ranking incidentAug 15, 2024Aug 19, 20244
June 2024 spam updatespam updateJun 20, 2024Jun 27, 20247
March 2024 spam updatespam updateMar 5, 2024Mar 19, 202415
November 2023 reviews updatereviews updateNov 8, 2023Dec 7, 202329
Ranking is experiencing an ongoing issue (October 2023)ranking incidentOct 5, 2023Oct 31, 202326
October 2023 spam updatespam updateOct 4, 2023Oct 19, 202316
September 2023 helpful content updatehelpful content updateSep 14, 2023Sep 27, 202313
April 2023 reviews updatereviews updateApr 12, 2023Apr 25, 202313
February 2023 product reviews updatereviews updateFeb 21, 2023Mar 7, 202314
December 2022 link spam updatespam updateDec 14, 2022Jan 12, 202329
December 2022 helpful content updatehelpful content updateDec 5, 2022Jan 12, 202338
October 2022 spam updatespam updateOct 19, 2022Oct 21, 20222
September 2022 product reviews updatereviews updateSep 20, 2022Sep 26, 20226
August 2022 helpful content updatehelpful content updateAug 25, 2022Sep 9, 202215
July 2022 product reviews updatereviews updateJul 27, 2022Aug 2, 20226
March 2022 product reviews updatereviews updateMar 23, 2022Apr 6, 202214
Page experience update for desktoppage experience updateFeb 22, 2022Mar 3, 20229
December 2021 product reviews updatereviews updateDec 1, 2021Dec 21, 202120

Some of these updates sit close to a core update. The March 2026 spam update, from March 24 to March 25, 2026, ended two days before the March 2026 core update started, on March 27, 2026. Such overlaps weigh on the analysis of a traffic drop.

How do you analyze a traffic drop after a core update?

To analyze a traffic drop after a core update, wait at least one full week after the rollout ends, then compare that week in Search Console with the week before the rollout started, according to Google. Google's method for analyzing a drop after a core update comes down to seven steps.

  1. Check that the core update rollout is complete on the Google Search Status Dashboard, and note its start and end dates.
  2. Wait at least one full week after the core update completes before analyzing the drop in Search Console.
  3. Compare that week with a week before the core update started rolling out.
  4. Measure the size of the position drop: a small drop, such as from position 2 to 4, needs no drastic action; a large drop, such as from position 4 to 29, calls for a deeper assessment, according to Google.
  5. Analyze search types separately to locate the drop: Web Search, Google Images, Video mode or the News tab.
  6. Read Google's self-assessment when the drop after the core update is large, sustained and hits the site as a whole.
  7. Avoid quick-fix changes after the drop: for Google, deleting content is a last resort, only for content that can't be salvaged.

The comparison in step 3 rests on two precise weeks of the calendar.

Which weeks should you compare in Search Console?

The weeks to compare in Search Console are the week that starts 7 days after the rollout ends and the week that starts 7 days before the rollout began. This formula, week after = end + 7 days and week before = start − 7 days, puts Google's recommendation into dates for a core update; it is our arithmetic reading, and the box above applies the same one. Three recent core updates show the calculation.

  1. May 2026 core update: start May 21, 2026, end June 2, 2026, so the week of June 9, 2026 is compared with the week of May 14, 2026.
  2. March 2026 core update: start March 27, 2026, end April 8, 2026, so the week of April 15, 2026 is compared with the week of March 20, 2026. That baseline week contains the March 2026 spam update, on March 24 and 25, 2026, so the baseline is not neutral.
  3. November 2026 core update, still rolling out: the week before is the week of November 3, 2026; the week after is computed when the rollout completes. Estimate: the week of December 5, 2026, if the rollout lasts the rounded 18-day median.
Core update traffic comparison window before and after the rollout

A drop confirmed by this comparison raises the question of recovery time.

How long does it take to recover from a core update?

Recovering from a core update takes from a few days to several months, according to Google Search Central. Some changes can take effect in a few days, while Google's systems could take several months to learn and confirm a site's improvements. On real sites, our SEO and GEO results track client traffic over several months. With no effect after a few months, Google says that could mean waiting until the next core update, and the median gap between two core updates is 109.5 days by our calculation. Between two core updates, smaller unannounced updates can lift improved content, Google adds. Before that wait, the site itself is checked on three points.

What should you check on your site around a Google core update?

Around a Google core update, checking your site comes down to three questions: is Discover traffic affected, does the drop come from another cause, and is it time to get the site audited? The answers below stay short, because they concern the site more than the core update itself.

Does a Google core update affect Discover?

Yes, sometimes: a Google core update can sometimes produce Discover traffic changes, because Discover is an extension of Search, according to Google Search Central's Discover documentation. Discover received its own update, the February 2026 Discover update, from February 5 to February 27, 2026, or 22 days.

Is every traffic drop caused by a Google update?

No, not every traffic drop is caused by a Google update: positions in Google Search results aren't static or fixed in place, according to Google Search Central. That constant change can cause both gains and drops in organic Search traffic. Outside a core update, the causes to check are technical, seasonal or competitive, the three leads the box gives when no update sits near the date you enter. These leads come back to the basics of optimizing for search engines, which our guide sets out.

When should you get your site audited after a core update?

You should get your site audited after a core update when the week comparison shows a large, sustained drop, such as the fall from position 4 to position 29 that Google gives as an example. For that case, Google points to its self-assessment of the site as a whole, and suggests asking trusted people unaffiliated with the site to do it. Our proposal, separate from Google's guidance, starts with a before-and-after comparison of your site one week after the rollout ends, then a whole-site audit by our SEO agency covering technical, semantic and generative engine optimization (GEO) factors.

Update followed: November 2026 core update, rolling out.

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