// case studies

Results in € and leads, not just percentages.

Client names withheld by NDA. Replace with verified figures and named logos when available.

E-commerce

D2C sneakers SEO: 123K organic clicks in 13 months

A Paris-based sneaker store was invisible on model and sizing queries. After The SEO Papers started, GSC shows 123K clicks and 11.3M impressions, with CTR up 34% post-May update.

123K

total organic clicks (GSC)

11.3M

total impressions

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Recruiting

Paris BTP recruiter SEO: 3.64K organic clicks on salary queries

16 months

A recruitment agency specialized in construction trades in Paris had no search presence. GSC now shows 3.64K clicks and 118K impressions on BTP salary grids and trade-intent queries.

3.64K

total organic clicks (GSC)

118K

total impressions

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E-commerce

Smartwatch ecommerce SEO: 46.1K clicks from a new store

12 months

Full creation of a French smartwatch ecommerce site, from zero domain authority to 46.1K GSC clicks and 2.73M impressions on blood-pressure and fitness watch queries.

46.1K

total organic clicks (GSC)

2.73M

total impressions

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