Privacy Policy

The short version

We only collect what we need to send you the newsletter or reply to you. We never sell your data, and you can unsubscribe or ask us to delete your information at any time.

What we collect

• Newsletter: your email address, so we can send the weekly briefing and a welcome email.
• Booking a call: any details you share when you book or during the call (handled via our scheduling provider).
• Analytics: Google Analytics (page views, traffic sources, statistics) and Vercel Analytics (aggregated, cookieless statistics) to understand what's useful.
• Session recording: Microsoft Clarity records clicks, scrolling and movement on our pages in anonymised form (heatmaps, session replays). Form fields are masked. No selling, no cross-site ad tracking.

How we use it

To deliver the newsletter, respond to your messages, run a free audit if you request one, and improve the site. We do not use your data for unrelated purposes.

Who we share it with

We rely on trusted processors to operate: an email delivery provider (Resend) for the newsletter, a scheduling provider for calls, Vercel for hosting, Google (Google Analytics) for analytics and Microsoft (Clarity) for session recording. They only process data on our behalf. We never sell your data.

Your choices

Every email includes a one-click unsubscribe link. You can also email us to access, correct, or delete your data. We keep newsletter data only as long as you stay subscribed.

Cookies: until you make a choice, Google Analytics and Clarity run without cookies. By accepting (or continuing to scroll), you allow them to set their cookies. If you refuse, they are not loaded at all. Your choice is kept for 13 months and can be changed at any time from the “Cookie settings” link in the footer.

Contact

Questions about your data? Reach out via our channel or reply to any newsletter email and we'll help.