Subscribe to Newsletter

Patent-backed SEO

Patent-backed SEO, in writing.

Deep dives, myth-busting, and practical patterns — every article is anchored to a real Google patent you can read yourself.

May 28, 20262 min readUS 7,346,839 B2
Domain age is not a ranking factor — here's the evidence
“Older domains rank better” is one of SEO's most repeated myths. We trace it back to a misread patent and show what Google has actually said.
Myth bustingPatentsRanking factors
Read
May 21, 20261 min readUS 6,285,999 B1
How authority actually flows: internal linking and the PageRank patent
PageRank (US 6,285,999) is the most misunderstood idea in SEO. Here's how link authority really flows — and how to structure internal links around it.
PageRankInternal linkingArchitecture
Read
May 14, 20262 min readUS 10,235,423 B2
Entities over keywords: what the Knowledge Graph means for your content
Since 2012 Google has ranked “things, not strings.” Here's what the shift to entities means for how you plan and write content.
EntitiesSemantic SEOKnowledge Graph
Read