Book a partnership call

Partners SEO & GEO

Senior SEO fulfillment your clients never know you outsourced.

Whether you build websites solo or run a 15-person agency — resell patent-backed semantic SEO and GEO under your brand. We stay invisible. You keep the relationship and the margin.

Limited partner slots — boutique fulfillment, founder-led strategy

Teams we've helped grow organic revenue

E-commerce brand
B2B SaaS
Consulting firm
D2C retailer
Content publisher

Add real logos to /public/logos — showing text placeholders for now.

Need SEO for your own site? Get a free audit on your domain

01White-label

Your brand on every deliverable

Reports, audits, and content briefs delivered white-label — your logo, your client relationship, our expertise behind the scenes.

02Client protection

We never poach your clients

Written non-solicitation in every partnership. You own the relationship — we stay your invisible backend team.

03Founder-led

Senior expert, not a junior account

Founder-level strategy on every partner account. No bait-and-switch after the pitch — whether you're solo or scaling.

// who this is for

Same partnership. Different scale.

Solo freelancer or multi-client agency — if you sell websites or marketing and your clients need SEO, this is built for you.

01Solo

Freelance web devs & designers

Your client asked for SEO after the site launch. You'd rather fulfill than refer them away.

  • Client expects SEO expertise you don't have in-house
  • Referring out means losing the relationship and recurring revenue
  • Template SEO tools don't hold up in a client presentation

Deliver a patent-backed audit under your name — look like the expert, keep the client, add margin on every project.

02Agency

Marketing & web agencies

You sell retainers and builds at scale. SEO is the upsell your team can't fulfill alone.

  • Hiring senior SEO headcount is expensive and slow
  • Freelancer SEO quality is inconsistent — clients notice
  • White-label vendors who poach clients are a real risk

Reliable senior fulfillment under your brand — scale SEO capacity without hiring, with written client protection.

// our approach

SEO as a scientific discipline.

Your clients expect senior strategy, not outsourced templates. The same patent-backed method powers our direct agency work — delivered under your brand, with evidence you can show.

// our stance

What we reject — and what we stand for.

No guru folklore. No black boxes. Only evidence you can verify on your own domain.

What we reject

  • 01SEO sold as opinion and guru folklore
  • 02Monthly PDFs with position charts nobody acts on
  • 03Black-box strategies you can't verify or falsify
  • 04Vanity metrics that ignore revenue and pipeline

What we stand for

  • Patents, docs, and peer-reviewed research — not hot takes
  • Falsifiable claims you can test on your own domain
  • ROI framing: revenue, leads, and pipeline — not just traffic
  • GEO and AI citations as measurable outcomes, not buzzwords

// why partners choose us

Built for resellers, not end clients.

Freelancers and agencies share the same need: senior SEO they can trust to stay invisible.

01Partner-friendly

White-label

Your brand on every deliverable

02Client protection

No poaching

Written guarantee in partnership terms

03Expertise

Founder-led

Patent-backed method, not template SEO

04Capacity

Boutique

Limited partners — quality over volume

// partner case studies

How partners win with white-label SEO

Freelancers and agencies — retainers added, capacity scaled, enterprise pitches won under your brand.

Web design

Freelance web studio · NDA

3 months to first retainer

Baseline · 5–8 site builds/year · no SEO offer

Clients kept asking for SEO after launch. Referring out meant losing the relationship and recurring revenue.

  • White-label patent-backed audit under partner brand
  • Topical map + 90-day roadmap resold as partner deliverable
  • Ongoing GEO content briefs fulfilled invisibly
€1,200new monthly retainer (partner margin)
100%client retention on pilot account
0hours of senior SEO hiring

I looked like the SEO expert. They never knew I had a fulfillment partner.

Read full case study

Agency

Regional marketing agency · NDA

6 months

Baseline · 12 staff · 2 junior SEO freelancers (inconsistent)

Hiring senior SEO was slow and expensive. Freelancer quality varied — clients noticed when deliverables didn't match the pitch.

  • Standardized white-label audit template for new business
  • Partner SLA on deliverables (audit, topical map, monthly briefs)
  • Account manager stayed client-facing; we stayed invisible
4new SEO retainers in 6 months
€4.8Kcombined monthly partner margin
0client poaching incidents

Finally consistent senior SEO we can put our logo on.

Read full case study

Agency

Boutique digital agency · NDA

2 weeks (pitch cycle)

Baseline · 4 staff · competing vs. national SEO firm

Enterprise prospect wanted proof of methodology, not another 'we do SEO' deck. National competitor had brand recognition.

  • 48h white-label audit on prospect domain
  • Revenue-by-cluster forecast slide in partner pitch deck
  • GEO visibility gap analysis vs. incumbent agency
Won€8.5K/mo enterprise retainer
48haudit turnaround for pitch
1competitor displaced

The audit slide is what closed them. Nothing else in the room looked like that.

Read full case study

// white-label deliverables

What we fulfill under your brand.

Patent-backed SEO & GEO you resell — every deliverable traces to Google's published research and filed patents, not agency templates.

Same method as our direct agency work: semantic SEO and GEO grounded in Google patents, docs, and peer-reviewed research.

// deliverables

01

Patent-backed

White-label SEO audits

Patent-backed audits you rebrand and present to clients — semantic gaps, technical issues, and prioritized actions cross-referenced with Google's filed patents. Ready for your next pitch or upsell.

  • Patent-signal benchmarking vs. competitors
  • Full semantic & technical audit
  • Entity & topical gap analysis
  • Prioritized action roadmap
  • Branded PDF under your logo
  • Methodology appendix citing Google patents
02

Patent-backed

Ongoing SEO fulfillment

Monthly execution grounded in Google's patents and research — topical maps, content briefs, on-page optimization, and technical fixes, all delivered under your brand.

  • Patent-aligned topical maps
  • Semantic content briefs
  • On-page optimization (PageRank principles)
  • Technical fixes tied to crawl & relevance patents
  • GEO citation tracking
  • Branded monthly reports with patent rationale
03

Patent-backed

GEO & AI search optimization

Patent-backed entity and citation architecture — help clients get cited by ChatGPT, Perplexity, and AI Overviews with a method most agencies can't white-label yet.

  • AI citation gap analysis
  • Entity markup & knowledge graph alignment
  • Source-worthy content formats (RAG-ready)
  • ChatGPT & Perplexity visibility audit
  • AI Overview optimization briefs
  • GEO performance reporting
04

Patent-backed

Reliable turnaround

Patent-backed deliverables on agreed SLAs — you know when audits and reports land, with the methodology documented so you can defend every recommendation to your client.

  • Agreed SLA per deliverable
  • Patent references included in every report
  • Delivery date confirmed upfront
  • Late deliverable = free
  • Revisions until client-ready
  • No chasing unreliable freelancers

// how partnership works

From call to white-label delivery.

01

Partnership call

30-minute call — we learn whether you're solo or scaling, your typical project sizes, and how white-label delivery should fit your workflow.

30-min callSolo or agencyWorkflow fit
02

Pilot project

One client audit or small engagement first. See our quality on a real deliverable before any retainer — low risk for freelancers and agencies alike.

One audit firstLow riskQuality check
03

White-label delivery

We deliver under your brand — audits, reports, briefs, and ongoing SEO with your logo and your client touchpoints.

Your brandYour logoInvisible backend
04

Scale when you're ready

Add capacity as your client base grows. Partner pricing gives you margin on every project without hiring in-house SEO headcount.

Add capacityPartner pricingNo hiring

// the real cost

Every month you wait, authority compounds — for them, not you.

Opportunity cost

Each month without topical coverage is a month competitors index more entities, earn more links, and get cited by AI engines.

SEO compounds

Organic is one of the few channels where work stacks. Delaying 6 months doesn't pause the game — it puts you 6 months behind.

Paid gets more expensive

While you wait, CAC rises and margins shrink. The fix isn't more budget — it's owning demand in search and AI answers.

// the partner guarantee

Your reputation, protected — in writing

Your reputation is the real deliverable.

Resellers don't fear traffic dips — they fear looking amateur in front of their own client. So our guarantee protects the one thing you can't afford to lose: the relationship.

01

Pilot · zero risk

Convinced, or you don't pay

Start with one pilot audit. If the quality isn't good enough to put your name on, you don't pay for it. You risk nothing to test us.

02

Delivery · on time

Late means free

Every deliverable ships on an agreed SLA. If we miss the deadline, that deliverable is on us — so you always know what to tell your client.

03

Quality · client-ready

Revised until it's presentable

Unlimited revisions until the deliverable is ready to hand to your client under your brand. We don't stop at 'technically done'.

04

Transferable · resell it

A guarantee you can pass on

Because our method is evidence-based, you can extend a written performance guarantee to your own client — and we stand behind it with you. Turn risk reversal into your sales pitch.

// conditions of validity

Same logic as our client work: the guarantee is real because the terms are clear.

  • Scope and SLA are agreed in writing before each deliverable.
  • You provide the client access and inputs we need to deliver on time.
  • Revisions cover quality and brand-fit — not unlimited scope changes mid-project.
  • Non-solicitation and confidentiality run both ways, in writing.

Pilot terms and SLAs are set on the partnership call. No exclusivity, no lock-in.

// partner terms

Margin-friendly, no lock-in.

01Margin

Partner pricing

Wholesale rates below retail — you set your client price and keep the margin. Works for one-off audits and ongoing retainers. Pricing shared on the partnership call.

02Low risk

Pilot first

Start with one audit or small project before any retainer. Low risk whether you're testing with your first SEO upsell or onboarding us across a client portfolio.

03Flexible

No exclusivity required

Work with us when you need SEO capacity. No lock-in — earn the partnership project by project.

04Boutique

Limited partner slots

We take a small number of partners to protect delivery quality. Founder time on every account — solo freelancer or agency team.

// who you'll work with

I'm @LudovicRrd — I read the patents so you don't have to.

@LudovicRrd, founder of The SEO Papers, recording in the studio

@LudovicRrd

I turn Google's patents into SEO & GEO that actually ranks.

Founder · SEO & GEO Agency · The SEO Papers

Paris, France

9+ years

SEO & digital marketing

Former agency founder · ecommerce & B2B

Patent-backed

Method you can verify

Google patents, docs & peer-reviewed research

Founder-led

No bait-and-switch

Real expert time on your account

Semantic SEOGenerative Engine Optimization (GEO)Patent-based SEOE-commerce SEOTechnical SEO

Every strategy we build traces back to Google's published research and filed patents — not guru opinions. You get a patent-backed audit on your domain, then hands-on execution if we're a fit.

Before The SEO Papers, I spent 9+ years founding and running a digital marketing agency across SEO, content, and paid media for ecommerce and B2B teams. I kept seeing the same gap: what practitioners believe vs. what Google's patents and research actually describe. This agency exists to close that gap.

You work with me directly — boutique by choice, limited client slots. The same method is proven in public on @TheSEOPapers (YouTube + newsletter) so you can verify the approach before we ever talk.

Public research every week — patent deep dives, myth busters, and testable patterns.

Experience

2026 — today

Current

Founder & Host

The SEO Papers

Newsletter and YouTube on algorithm updates, AI Overviews, and GEO — backed by Google's patents and official documentation. Patent deep dives, myth busters, testable patterns.

2026 — today

Current

Founder

Topical OS

AI semantic SEO platform — seven AI agents apply 392 patent-based rules to read patents, map topical clusters, and write content briefs, so one person can do the work of a full SEO team. Free to start.

2026 — today

Current

Founder · SEO & GEO Agency

The SEO Papers

Patent-backed SEO & GEO for ecommerce and content-driven sites. Free audit on your domain, then hands-on retainer partnerships — founder-led, boutique by choice.

2016 — 2025

Founder & CEO

Digital Marketing Partner

Digital marketing agency — SEO, content, paid media, and lead generation for B2B and B2C clients across France.

// faq

Partnership questions

// limited partner slots

Book a 30-minute partnership call.

No commitment. We'll walk through white-label delivery, partner pricing, and whether a pilot project makes sense — solo freelancer or agency team.

  • How white-label delivery fits your workflow — solo projects or multi-client retainers
  • Partner pricing and margin structure for your typical project sizes
  • A pilot project plan — whether you partner with us or not

Free call. No commitment. NDA and non-solicitation available.