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Recruiting

Paris BTP recruiter: 3.64K organic clicks on salary queries

A recruitment agency specialized in construction trades in Paris had no search presence. GSC now shows 3.64K clicks and 118K impressions on BTP salary grids and trade-intent queries.

Recruitment agency · Paris BTP · NDA16 monthsNDA

Baseline · 12 recruiters · 80% of leads from job boards

3.64K

total organic clicks (GSC)

118K

total impressions

3.1%

average CTR

Verified in Google Search Console

Figures below are taken directly from the client's GSC performance report. Click the chart to view full screen.

Impressions & clicks · Paris BTP recruiting

16 months · growth from Apr 2026

Top queries in GSC

Top queryClicks
grille salaire paysagiste 2026101
grille salaire etam btp 202672
grille salaire btp 202669
grille salaire paysage 202626
grille btp 202619

Julie

Director · Paris BTP recruitment agency

Trustpilot review

5 out of 5 stars

Julie · Les heures de consulting nous ont été très utiles

“Les heures de consulting nous ont été très utiles pour implémenter de nouvelles choses que nous n'avions pas essayé jusqu'à présent. L'approche est claire et le suivi est régulier. Nous recommandons.”

Read on Trustpilot

The challenge

Invisible on Paris BTP queries — salary grids, électricien, chef de chantier, paysagiste. Candidates went to Indeed; the agency paid for every application.

What we did

  • Local entity hubs for BTP trades across Île-de-France
  • Salary grid + job landing pages with JobPosting schema
  • GEO guides cited in AI job-search answers

Starting point

A 12-person recruitment agency in Paris specialized in BTP — construction trades, site supervision, and landscaping roles across Île-de-France. Reputation was strong offline, but 80% of candidate leads came from paid job boards.

Organic barely existed: no rankings on salary grid queries, trade-intent terms, or local "recrutement BTP Paris" searches.

Strategy

We treated the site as a local semantic graph of trades × territories × salary intent:

  1. BTP trade hubs — Entity clusters per métier (paysagiste, électricien, chef de chantier) crossed with Paris and banlieue zones.
  2. Salary grid pages — Structured content matching how candidates search compensation in 2026 BTP agreements.
  3. Schema + JobPosting markup — Machine-readable listings for Google Jobs and AI answer engines.

Verified results (Google Search Console)

After The SEO Papers started (marked in GSC around Apr 2026), clicks and impressions climbed sharply through Jul 2026:

  • 3.64K total organic clicks
  • 118K total impressions
  • 3.1% average CTR · position 12.3 on average

Top queries included grille salaire paysagiste 2026 (101 clicks), grille salaire etam btp 2026 (72), and grille salaire btp 2026 (69).

Les heures de consulting nous ont été très utiles pour implémenter de nouvelles choses que nous n'avions pas essayé jusqu'à présent. L'approche est claire et le suivi est régulier.

Takeaway

For niche recruiters, local entity depth beats generic job posts. Once Paris BTP salary and trade queries were covered semantically, organic became the cheapest source of candidates who already understood the sector.

// next step

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