Agency
12-person agency scaled SEO without a senior hire
A marketing agency added SEO retainers to 4 existing web clients using white-label fulfillment — consistent quality, no poaching risk.
Baseline · 12 staff · 2 junior SEO freelancers (inconsistent)
4
new SEO retainers in 6 months
€4.8K
combined monthly partner margin
0
client poaching incidents
Client · e-commerce
Organic traffic · last 12 months
The challenge
Hiring senior SEO was slow and expensive. Freelancer quality varied — clients noticed when deliverables didn't match the pitch.
What we did
- Standardized white-label audit template for new business
- Partner SLA on deliverables (audit, topical map, monthly briefs)
- Account manager stayed client-facing; we stayed invisible
“Finally consistent senior SEO we can put our logo on.”
Partner profile
12-person marketing agency selling websites and paid media. Two junior SEO freelancers on rotation — quality inconsistent, clients comparing deliverables to competitors' pitches.
Hiring a senior SEO headcount was a 3–6 month process they couldn't afford to get wrong.
Partnership model
- Standardized audit — Every new business pitch included a patent-backed audit under the agency brand.
- Written SLA — Deliverables on a fixed timeline; late means free (so account managers always knew what to promise).
- Invisible fulfillment — We never contacted end clients; non-solicitation in partnership terms.
Results in 6 months
- 4 new SEO retainers from existing web clients
- €4.8K/month combined partner margin
- Zero poaching or client-contact incidents
Finally consistent senior SEO we can put our logo on.
Takeaway
Agencies don't fail at SEO because they lack demand — they fail because fulfillment quality is inconsistent. White-label senior delivery lets you scale the upsell without the hiring risk.
// partner with us
Ready to fulfill SEO under your brand?
Book a partnership call. Pilot audit, white-label deliverables, no client poaching.
Book a partnership call